Brand Designer, Product Manager Toby is a seasoned Product Manager from the UK with a decade of experience working for agencies and consultancies across various sectors. With a sharp focus on brand experience, strategy, and product development - increasingly with an integral lens - Toby has led the creation, launch, and management of many products and brands over the years. His recent focus was in the Healthcare sector for the NHS on the NHS App and NHS.UK. Prior to that, he worked in manufacturing, aviation, and tourism to name a few, notably working for Etihad to design ‘The Residence’ three-room suite found at the front of first-class cabins. With a keen interest in all things integral, art, the outdoors, and spirituality he’s excited to join the IAM team and help bring into fruition the many initiatives bubbling away in the pot.