Initiative Services Leader Jason was an Independent Experience Design Strategist since early 2000s. He has consulted professionals and coached designers at companies like: Amex, eBay, Bupa, Legal & General, Tesco, HSBC, Lloyds Bank, EON, Samsung, Disney, as well as super successful startups like ROLI and Mind Candy. His expertise sits in a fold over of business, design, psychology and technology. Having formally coached User Centered Design at various institutions, his focus now is on a mission to coach people Design Thinking, enabling them to create Designed Companies, which in turn will create a better world for all of us. Jason is also an active public speaker, design jam participant, startup advisor, maker and a family man. Jason holds a Degree in Computer Science from Goldsmiths College and Master’s Degree in Business Management from Royal Holloway.